June 2021
Why SEO is crucial for success
With SEO, or search engine optimization, you are found by the right target group at the right time. SEO makes you visible. Pretty crucial, right!?
With SEO, or search engine optimization, you are found by the right target group at the right time. SEO makes you visible. Pretty crucial, right!?
Due to the corona crisis, 2020 was a record year for internet traffic. We worked from home, took online classes, were quarantined and entertained ourselves on the internet. Entrepreneurs started web shops and delivery services and people met on Google Meet. We surfed and shopped around on the world wide web. Internet use also increased enormously among the elderly. Search volumes increased and this is expected to continue. It is even more important that you are visible online and stand out in the crowd. SEO is crucial.
SEO stands for Search Engine Optimization. This optimizes your organic (free) visibility in search engines. Traffic from organic search results usually converts better than traffic from, for example, social media or advertisements (SEA). This is mainly because users who arrive via organic search results are consciously and specifically looking for a specific product or service. SEO ensures that you are easier to find for relevant searches and therefore attracts more relevant visitors to your website. This is pull marketing. Marketing through paid advertisements, digital newsletters or social media is more compelling and is a form of push marketing. A combination of pull and push marketing is the strongest.
With good SEO you not only generate more traffic to your website online, people also find it easier offline. We will explain that. Even if the purchase is physically concluded, the customer journey usually starts on Google. This is called the ROPO effect (Research Online Purchase Offline). Are you looking for a shop, restaurant or company in the region? Then you google first. To the offer, the opening hours and the route, for example. In any case, it is important that you are clearly visible to your target group online.
SEO is all about integrating the right words into your website. Keywords that make you findable by your target group, so that the number of visitors, leads and conversions increases. However, SEO is more than good content based on keywords. Technical search engine optimization also plays a major role in online visibility. For example, speed, structure and crawlability are important ranking factors. Just like off-page SEO; all activities you undertake outside your website to be better found in Google, such as link building, blogs and mentions on social media. By creating links to your website from other sites, you gain authority. In addition to the fact that SEO makes your brand, product or service more visible, many people see a company that ranks high in the search results as good and reliable. A nice bonus.
SEO is the method to stand out. We teach you how to make your website or webshop search engine friendly and thus attract more visitors. In our tailor-made SEO training courses we pay attention to keywords that are interesting to you, crucial content, catchy meta descriptions and the right technology behind your website. Together we ensure that your website is more visible! Would you rather outsource the whole thing? Our experts will be happy to make your website SEO proof!