The seven certainties of online marketing

Even in this digital age, there are companies that do not understand the importance of online marketing within their business operations. Often a matter of ignorance or lack of time, while online marketing fully contributes to successful and strategic entrepreneurship. How so? What's the actual benefit to you? Well, a lot! Read which seven certainties online marketing offers you.

1. Future-proof

Even if your company is almost bursting at the seams, online marketing remains important. Are you currently in the luxurious position that more business is not necessary? Then don't sit back and prepare for the future. If your customer base unexpectedly shrinks, you can respond immediately. If you don't have your online marketing in order, you are lagging behind. So invest in the future. And for now? A bit arrogant perhaps, but there is nothing better than having to temporarily disappoint interested visitors because you are already busy enough. Moreover, this popularity is good for your image.

2. Measurable

What you achieve with online marketing is measurable by using instruments such as Google Analytics and Hotjar. These tools collect details and data about your website and give you insight into things like traffic flows, page views, visitor numbers and behavior. This means that the result of every online marketing campaign is clearly traceable. This is in contrast to offline marketing work where you do not know exactly who you are reaching with resources such as brochures, magazines, billboards, trade fairs and TV commercials.

3. Results-oriented

It is therefore important to accurately determine where every euro you put into online marketing ends up and what it yields. So you can focus on ROI (return on investment), which represents the ratio between your investment and your return. This way you measure the financial added value of your online marketing action or campaign. With e-commerce, for example, you can immediately see what return you get from your webshop. And with lead generation you can, for example, check how many quotes are requested as a result of a targeted online marketing campaign.

4. Goal-oriented

With online marketing you can target your target group in a targeted manner. By advertising on the right terms and applying the right segmentation on social media channels, you consciously reach the intended target group. With offline marketing, on the other hand, this is less easy to implement. You can advertise in a trade magazine, which is fairly specific, but ultimately you cannot control who your message has actually reached. This is possible with online marketing, which makes it easier and faster to reach your potential customers.

5. Flexible

With online marketing you can adjust your strategy at any time. Because we continuously monitor, analyze and measure online processes, we can make immediate adjustments when necessary or desirable to stay on the right course. We can also respond directly to current situations, such as a change in law that affects your industry. This flexibility makes it possible for online marketing to continuously adapt to the current situation and thus improve your performance.

6. Current

The fact that you continuously monitor and measure your online performance means that you are always informed. By tackling issues immediately, you use online marketing optimally and you are always up to date. Since you can use online marketing broadly, you can turn many buttons to act as efficiently as possible and win as many customers as possible.

7. Visible

By being active and up to date online, you show that you are involved and know your stuff. This way you send a good signal to Google. By performing well technically, sharing knowledge and offering relevant content, you acquire a certain authority within your industry. As soon as Google recognizes you as an authority in your field, you will score better. And the better you score, the more visible you are and the more you perform.