We developed a marketing and content platform that is integrated with the gaming environment for gaming platform Scorito, premium provider of Fantasy Sports.
Scorito was founded in 2011 and now has more than a million players. All games on the fantasy sports platform are based on real sporting events involving motor racing, darts, tennis, football and cycling. Users take on the role of coach or manager at their favorite sports club, put together a dream team, predict results, participate in a tournament or organize a World Cup pool with friends or colleagues. Users score points based on actual sports results.
Scorito produces editorial content around the games. Think of previews, interviews, lineups and news. Previously, all content in React pages was behind closed doors. Users not only had to log in to participate in a game, but also to retrieve current information about the games. The front end was static, making it unusable for search engine optimization, advertising, and marketing purposes. That issue has been resolved! We developed #ScoritoPraat , a content platform on which editorial content is freely accessible to everyone. We also installed an integrated marketing platform that can be used, for example, for developing a forum for user accounts and can be expanded with functions such as a helpdesk and webshop. The marketing platform can also be linked to various applications via APIs (application programming interfaces). The renewed website now successfully contributes to SEO and SEA.
In addition to offering editorial content, Scorito also reports live on sporting events via a live blog. We therefore designed the content platform in such a way that this type of content also fits seamlessly with the gaming platform. Based on the reporter's input, the content of the page is continuously refreshed. In addition, Scorito is starting to develop a podcast. To be able to publish the podcast in the future, we have already provided the platform with a multimedia player. Scorito is in top form! Let the games begin!