Because Mailchimp does not comply with current privacy legislation, we started looking for an alternative. We compared different marketing automation tools and fell for Brevo.
Just like Mailchimp, Brevo is a marketing automation tool. We mainly used Mailchimp as an email service for mailings and newsletters, but the possibilities of marketing automation extend much further.
Marketing automation is a technology that helps you automatically manage marketing processes and multifunctional campaigns across multiple channels. With marketing automation you approach customers and leads through automated messages via e-mail, internet and social media with the aim of informing, convincing and binding them to your product or service. Through segmentation and profiling you can send targeted information that is relevant to your target group at that moment. A handy and effective tool, such a marketing automation tool.
Naturally, when implementing a marketing automation tool, you will inevitably have to deal with privacy rules. To ensure that personal data is handled with care, the General Data Protection Regulation (GDPR) was introduced in 2018. Known in English as the General Data Protection Regulation (GDPR). This European privacy law applies to every company within the EU that processes personal information.
If you use software that stores personal data outside the EU, there is a good chance that the software does not meet the requirements of European privacy law. Mailchimp is such an example. It stores email addresses in the US. Because intelligence services in the US have access to data from cloud parties, the marketing automation tool is not GDPR proof.
With servers in France, marketing automation tool Brevo, on the other hand, guarantees compliance with European privacy legislation. By storing digital personal data within the EU, the data is better protected. At least by European standards. And that's why we do it!
We compared different email marketing and marketing automation tools on the internet. In terms of capabilities, Brevo turned out to be comparable to Mailchimp. We put it to the test and started a trial.
Our findings are positive. With Brevo you can easily and efficiently set up mailing lists, newsletters and campaigns. The tool is easy to use and is also known to be very reliable, which is a major advantage over Mailchimp. Another plus is the fact that the number of contacts is unlimited with all Brevo subscription types, while Mailchimp sets a limit. In addition to sending emails and newsletters, you can quickly create landing pages and forms with an intuitive drag & drop builder. As far as we are concerned, Brevo is sufficient as a privacy-proof alternative to Mailchimp; user-friendly and reliable.
Maybe Brevo is also something for you? Brevo always strives to send the perfect message to the right place at the right time to increase audience involvement. To achieve this, they use all kinds of advanced techniques , including email and SMS marketing, retargeting, transaction email, send time optimization, segmentation, CRM, chat and of course marketing automation. All these processes are aimed at delivering customized solutions at every moment of the customer journey.
To assess whether these processes are running optimally, Brevo offers statistics and analyzes on the performance of your actions such as A/B testing, (real-time) reports, heat maps, detailed timelines and click performance of your advertisements. In short, a complete marketing automation toolbox.
We're done! Our first newsletter from Brevo is a fact. Do you also want to get started with the GDPR compliant platform? You have our blessing! The website has an extensive knowledge base and offers free online courses to get the most out of the marketing automation tool. In addition, Brevo - according to reviews (we have not yet needed customer service) - has an easily accessible helpdesk. So what are you paying attention to!?