Increase your success with Google Ads
A professional website is the online business card of your company. A must-have. Vrolijk Online helps you develop and realize a successful website.
A professional website is the online business card of your company. A must-have. Vrolijk Online helps you develop and realize a successful website.
When people want to know, do or buy something, their search almost always starts online. The paper Yellow Pages is passé. It is therefore important that you are clearly visible on the world wide web. And especially on Google, because for years more than 92% of all searches in the Netherlands have been conducted via this giant. Since Google always shows ads above the organic search results, SEA ensures that your company stands out in the most popular search engine in our country. The higher you score, the better you are found.
An advertisement at the right time is worth its weight in gold. This not only applies to Google Search, but also to other Google services such as Google Chrome, Google Play, Google Maps, Gmail or YouTube. With a Google Ads account you can advertise in a targeted manner. Targets and budgets can be adjusted flexibly, allowing you to move with trends and make adjustments based on current developments, customer needs and data that you obtain from campaigns.
Decide in advance what you want to achieve with a campaign. Do you want to drive more visitors to your website, encourage physical store visits or, for example, attract bookings? Specify your goals and translate your ambitions into your advertisements. Campaign goals can include:
The campaign type determines where users see your ads. You can make this even more specific by targeting your advertisements. Choose the type of campaign that suits the goal you have in mind. Various campaign types are:
You advertise in the Google search network. When your keywords match a user's search query, your ad will be shown. In Google Search, ads can appear above or below the search results. In Google Play, in Images, Maps and Shopping, they can also appear next to the search results.
With this type of campaign you show banners to a large, selected audience in places where advertising space is offered. Through the Google Display Network you try to grab the attention of users before they search for what you have to offer. This way you come into the picture earlier - in the purchasing cycle. For example, when users browse their favorite website, watch a YouTube video or check their Gmail.
Banners also lend themselves well to remarketing; re-targeting and stimulating previous visitors to your website elsewhere on the internet. This way you can direct former visitors back to your website to still get the yes word and therefore the desired conversion. You can use remarketing statically by showing general advertisements, but also dynamically by displaying banners with products or services that previously interested the user. A fruitful method for web shops.
Shopping campaigns are ideal for promoting your products, driving traffic to your website or physical store, and finding relevant leads. Shopping ads do not use keywords. Based on the store and product data that you as a retailer have uploaded to the Google Merchant Center, Google determines where and for which searches your products are shown.
This campaign type allows you to run video ads on the Display Network or on YouTube. This can be done in-stream (within other streaming video content), outstream (somewhere else on the page, outside the in-stream video player) or as a bumper ad (a video advertisement of up to six seconds that you cannot skip, short but sweet). Some ads you can skip, others you can't. It is up to you which options of Google Ads you use to convey your video message.
App campaigns are intended to achieve more downloads of your application. You can achieve this by advertising effectively, also called appvertising ;-) and by applying the right SEO for your app, the so-called App Store Optimization (ASO). To promote your app via popular Google services, you don't need to design a separate ad. You only provide the desired languages and locations and specify a text, a starting bid and a budget. Based on that input, Google's algorithm determines who and where the most relevant recipients are and in what form they receive the advertisements.
Vrolijk Online is a recognized Google Partner . This means that we, as specialists, achieve maximum campaign results for our clients, acquire more customers by properly maintaining campaigns and comply with the requirements set by Google Ads in terms of performance, expenditure and certifications. We proudly wear the Google Partner badge.
Do you want to get started with SEA? Our experts are happy to help you! From advisory to targeted; we are at home in all markets. Consider setting up accounts, setting up conversions, developing campaigns, coming up with designs, setting up extensions, targeting target groups, measuring performance, designing figures, analyzing data, the results of bids and more!